Keywords are what help visitors to find us. They also help us to rank in the search engines. As such it is imperative that we understand how to find keywords for websites that will help us to rank on page one of search engines.
Look at the phrases below.
- free keyword research tools
- best keyword research tool
- top free keyword research tools
These are all keywords that can be used to write articles on your website and rank on page one of the search engines. However, we do need to understand how to choose the best from a list of available keywords.
To find keywords for websites we use keyword research tools.
Keywords For Beginners
Keywords are search terms that internet users search to find different websites. These search terms are as varied as the web users but they are not unique to a single user.
These search terms will also apply to several websites. These websites are your competitors. The lower the competition the better.
This is where keyword research tools come in.
In order to create a post for your website, it is important to know what are the keywords that website users are looking for. You write posts using these terms so that when people search the web for those keywords your site will come up in the searches.
This is a pretty simplistic explanation of what it is about but there is more to it than this.
We also need to understand how to choose the best keywords for a website.
What Are the Best Keywords For A Website
The best keywords for a website are those with low competition. Typically, you will want the keyword to be one that has competition of under 100 and forty plus visitors per month.
If the site visitors per month fall under 40 this is not too bad either. However, 40 visitors per month would be a good number.
Avoid those keywords that have very high competition. While they may have a higher average number of visitors per month your job is to get on the first page of the search engines for that term.
So if the number of competing websites is high your chances of ranking on the first page of the search engines will be severely reduced.
Ranking on the second page of the search engine is the equivalent to having no traffic at all so choose wisely.
You may think it is OK to rank on the second or third page but most persons do not search beyond the first page as such in order to generate traffic for your site you need to choose a low competition keyword that will help you to rank on the first page of the search engines.
Choose The Best Keyword Research Tool to Suit Your Needs
Choosing a keyword research tool that suits your needs is important. There are several out there. In my next article, I will be talking about what keyword research tools are available on the internet and which are best suited to your needs.
Choosing the right tool is important.
These tools differ in terms of the features they have available, cost, ease of use, and of course customer experience. So choose wisely.
Why Use Low Competition Keywords On your Website
Ideally, you will want to write several articles using those low competition keywords. If you have a site with ten low competition keywords that generate forty visitors per month that is ranking on the first page of the search engines then that means that you are now likely to generate 400 visitors.
So as you keep shelling out articles using these low competition keywords, the more of these articles you have the more your search traffic will increase.
So commit to writing regularly and use those low competition keywords to ensure you rank on page one as often as possible.
How to Use Keywords Within Articles On A Website
Now that we understand how to find keywords for websites we also need to understand how to use them.
You need to find your keywords even before you begin to write your article. This is because you will want to use your chosen your
keyword in your heading as well as throughout your article.
You should try to write naturally.
When you use your keywords too often in your article it is called keyword stuffing and could actually hurt your ranking in the search engines.
Using keywords at strategic points in your article a few times is enough. Search engines look for synonyms so your article could potentially rank for hundreds of different keywords beyond what you actually catered for.
Write with your readers in mind, not your keywords.
This means that you should try to write naturally instead of skewing your article, trying to see how often you can insert that keyword.
You should however ensure that your keyword appears in the meta description of your article. This is because the meta description is where website visitors usually look when choosing which article to visit.
Keep Your Content Up to Date
Google loves fresh content. You should write often to keep your content fresh and up to date. Additionally, revisit old articles and improve on them to keep them current.
This is the equivalent of keeping your content fresh for the search engines.
Added to this, because you are writing for people fresh, up-to-date content also means that your visitors will find value in your content and therefore stay longer.
This looks good to the search engines.
When a visitor visits a single page on your website and leaves, this signals to the search engines that your content does not have much value. This in turn increases the bounce rate of your site and causes your rank to drop.
It is imperative that you keep your content current since this will improve your ranking.
Research Thoroughly To Give Your Visitor Value
Google loves in-depth articles that are more than 2000 words in length. The longer the article the more value it is presumed to give your site visitors.
As such you should aim to write articles that are about 4000 words in length.
If you are worried about the fact that your visitors may not wish to read that much don’t worry about it. You simply need to add a table of contents at the beginning of your article to aid your website visitors in finding what they are looking for.
In this way, you will better meet the need of your visitors and still meet the requirements of the search engines.
Giving Your Post Value
In writing your content be careful to provide relevant information in an easily understandable manner so that your visitors benefit.
If your article has lots of irrelevant information, is difficult to understand, or lacks a content section your visitors are likely to leave quickly since all this could mean that they take much longer to find what they are looking for.
Rank On Page One
Ranking on page one of the search engines takes time. It will take about 3-6 months for the search engines to trust your site and as a result, this is the time it takes to begin to rank.
Write in-depth articles publishing 2-3 times per week using low competition keywords to make this happen.
In time your site will begin to rank for these keywords and others. The more you research and write, high-quality content, the greater your chances of ranking will be.
Focus On The Smaller Search Engines As Well
the giant’s size of the searches on the internet. As such when writing content it’s many persons’ goal to rank on the first page of Google.
Do not however discount Yahoo and Bing. Traffic is traffic and when a post may fail to rank on the first page of Google it is more likely to make it on the first page of Bing and Yahoo.
This means that the majority of the search traffic for your website for this particular keyword may come from these search engines. Do not discount them.
These two search engines together hold 16% of the search traffic online. This is still a good deal of traffic to miss out on.
Evaluate Your Content
Once you have written your content using your low competition keywords, you will need to evaluate them to see how your content is doing in searches. Once your content is indexed by the search engines, Keyword research tools also help you to evaluate how your content is ranking for those keywords in the search engines.
If your content is not doing well it may be prudent to rewrite your article.
Also, when doing this, check to see what keywords your competition is ranking for, check them for competition. You may want to use these in your article.
Keyword Research is key for search engine optimization. Always research your keywords thoroughly and use them well but sparingly throughout your articles.
This is one of the key components to ranking on page one of the search engines.
Page one is the only place to be. Anything else is the equivalent of being invisible to your website visitors.
Before You Go
Do you have questions or comments about how to find keywords for websites? Be sure to leave it in the comment section below. I will get back to you within twenty-four hours.