If you seek to do any type of successful business online you will need to develop a stable customer base. One of the key ways to do this is through Email Marketing. For newbies, however, Email marketing can appear to be a maze to traverse.
This doesn’t have to be so, however. There are several companies on the internet with great programs that would help you to grow your business through Email Marketing.
What is Email Marketing
Email Marketing is the act of communicating with prospective buyers/customers so as to turn them into enthusiastic committed customers.
Why Email Marketing is Still Relevant Today
Even today with the growing prevalence of Social Media, Email Marketing is still the best-known tool on the internet for growing a committed customer base. According to the Digital Marketing Association, 59% of customers prefer email communication more than any other means, 20% prefer text while 12% prefer face to face communication. Comparatively, only 8 % of customers prefer Social Media Marketing.
The report further stated that 75% of customers said that they like to receive notices on discounts and offers, while 58% like to receive information about new products and sales.
If this is not reason enough to get into email marketing, I do not know what is. To my mind what this means is that be a digital marketer and not use Email marketing is the equivalence of setting yourself up to fail.
Why All Digital Marketers Need to Get Into Email Marketing
According to Neil Patel, Email Marketing has the highest overall return on investment ($40 for every $1 spent) compared to any other marketing strategy.
Digital marketers are in the business of making money through the use of several digital means. In terms of its success rate, Email marketing is unmatched by any other methods used today.
Things All Email Marketers Need to Know
The sheer volume customers received cause many to unsubscribe or simply mark emails as spam. As such it is important to ensure that you do not spam your potential customers. Ensure that the emails sent are relevant to their needs. It is important to take the time to find out about customers’ interests during the sign-up process.
How to Get Started With Email Marketing
- Create a Lead Magnet. This is a product or service that is given away to visitors in exchange for their contact details. This information is used to build your mailing list. Examples of lead magnets are eBooks, product samples, and free subscriptions. While this is not the necessary first step to starting your email list a lead magnet will help you to gather subscribers much more easily.
- First, you need to have a list. If you don’t already have a list don’t be disturbed. Step one and two are interchangeable. Typically, email service providers would have a form that you can attach to your website or your social media account in order to collect subscribers’ information.
- Add an Email Service Provider. The list below will assist you in choosing your service provider.
- Refine your lists and your messages. The subject of your message is extremely important since this is what the members of your lists see first. It is worth your time to phrase this right in order to avoid losing your subscribers later.
Email Marketing Services Comparison Chart
The table below will help you to analyze these companies at a glance.
Learn more about the AWeber Email Marketing Service.
However, you look at it if you are serious about digital marketing then email marketing should be a priority.
Have you used any of the companies above? Please let us know how your experience was. If you wish to learn about more email marketing tools or general tools that will help you in the online business world be sure to join our mailing list and stay up to date.
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